The below explains how the information that is collected when you visit this website is used.
Analytics cookies and advertising cookies set by Google Analytics
We may collect non-personally-identifiable information relating to your use of our sites via Google Analytics technology. This may include: which pages you see; how long you stay; what you click on our pages; if you visit the website again; which country and city you are browsing from. This data is collected for the purpose of monitoring and understanding the effectiveness of our websites.
We also collect data relating to the demographics and interests of our users via Google Analytics and cookies set by Google advertising networks. This data is used in aggregated form to help us understand who is using the Patient Safety Guide website to ensure the help and advice we offer is relevant and that all audiences we want to help are reaching us.
Further information and instructions for opting out of Google Analytics tracking are available at:
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